Production team shooting some video footage for TV commercial with set of studio equipment
For enterprises, which departments or industries could benefit most from adopting AI-powered video generation? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Reply by Joshua Xu, CEO and co-founder of HeyGen, on Quora:
Video production can be divided into two parts: capturing A-roll and perfecting B-roll. Camera is focused on capturing A-roll, the human elements of a video, while editing focuses on perfecting B-roll, sound, music, animations, etc. Hiring an editing service that covers all B-roll elements is possible and relatively accessible for businesses, but the A-roll elements required for video production, such as actors, a studio, a camera, microphones, etc. ., are expensive, unreliable and struggle to scale alongside business growth. The time, resources and investment required to produce high-quality video can be difficult to manage for professional film studios, let alone a business trying to make videos for their organization – a two-minute final product may take days to shoot, process, and premium for delivery. This is the part that blocks businesses from consistently creating high quality content. AI video generation tools remove this block, making it easier for businesses to generate videos, localize them into different languages, and customize them at scale.
When the barrier to creating videos is lowered, businesses can create more videos with greater frequency to reach their target audience. By shifting their content operations from video production to video generation, businesses can improve speed, quality and engagement with their video content – regardless of industry or use case. AI video tools aren’t just for early adopters of AI, they’re designed for organizations of all kinds – from small businesses to global nonprofits to Fortune 500 companies – and new transformative use cases are being developed almost every day .
AI video tools help businesses simplify the monotonous aspects of video production, such as scene formatting and script consistency, enabling creators to focus their efforts on the creative aspects of video production while strengthening brand consistency and ensuring a cohesive theme throughout. Some departments and industries that could see benefits from adopting AI video generation include:
Marketing/Advertising: Marketing and advertising agencies use AI video tools to create targeted ads that resonate with specific customer segments, leading to higher engagement and conversion rates.
E-Commerce: E-Commerce platforms integrate AI video tools to enhance product visuals, provide virtual demonstrations and create personalized shopping experiences for customers, resulting in more immersive and interactive experiences.
Customer Support: Businesses create instructional videos that guide customers through instructions, reducing the need for extensive human customer support and empowering customers to solve their problems independently.
EDUCATION: Educational institutions use AI video tools to create engaging videos and step-by-step demonstrations that accommodate different learning styles and adapt to individual student needs.
Corporate Training: Businesses use AI videos for personalized training videos that can be translated into multiple languages for employees across the globe and eliminate the need for lengthy instruction manuals.
At HeyGen, we see many creative use cases for our products, but one of our recent favorites was our partnership with McDonald’s for its Sweet Connections campaign, which provided AI translation and localization technology for audio and video messages. in different languages. The main message of that campaign is that AI is for everyone, even grandmas, and that resonates with our mission at HeyGen: to make visual storytelling more accessible to everyone.
This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world.